Yui means "knotting/tying", and Bi means “beauty" in Japanese. YUINOBI MIZUHIKI ART is a brand that creates framed products and accessories with designs and colors to blend in with modern lifestyles, by making the beauty of Mizuhiki knottings.                                    
The concept of the brand is to value Yu (you) & Bi (be). We want to deliver works of art that help people feel confident in themselves, discover a self they have never known before, and feel sincere relief by placing the frame or wearing the pieces on a daily basis.
  Through the concept, we aim to make Mizuhiki known to people all over the world and to connect people who use, possess, and love Mizuhiki, one by one.